In 2011, Alarm Protection Technology dropped “technology” and switched over to Alarm Protection AP. At the time of the switch, AP had between 80 and 100 reps and was offering services in Alaska, California, Utah Texas, Alabama, Tennessee, Missouri, Kentucky, Utah, Louisiana, Alabama, Arkansas, Mississippi, and Florida. With over, 40,000 customers, AP had experienced major exponential growth. Later that year, Alarm Protection officially changed their name to Alder Holdings, LLC. Since the name change, Alder continues to expect exponential growth and has seen proof of that. In 2016, Alder was providing services to 40,000 customers in just 22 states. At the start of the year 2018, Alder provided services in 35 states and helped over 100,000 customers protect their homes. As of June 2018, Alder Holdings, LLC known as Alder services customers in 38 states with expectations for more growth. As the company’s client base grows, Alder has begun to also add more products and services to their repertoire to meet the needs of their customers. In 2014 they expanded their facilities to a new, state of the art building and moved from their second home which was down the street from their original inception in Salt Lake City, to Orem, Utah. The new building has received several awards including the Most Outstanding Concrete/Tilt Up Project from Utah Construction and Design.